Start with a documented signal
A candidate post may have strong watch time, engagement, attributable sales, conversion efficiency, comment quality, or creative fit. Record why it was selected and the time window used; no single metric guarantees paid performance.
Keep authorization and usage rights visible
Paid use depends on creator permission, platform authorization, brand agreements, geography, term, and asset eligibility. The workflow should make the approved use clear before spend begins.
Let the ad platform remain the source of truth
TikTok and Meta control ad eligibility, delivery, optimization, and reporting for their products. Voltr supports the coordination layer and connected context; it does not replace Ads Manager or the platform terms.
Amplification is included from Starter
Starter at $49/month includes one Meta plus one TikTok ad per month. Growth at $149/month includes up to 10 amplified creator posts per month. Pro at $449/month includes unlimited amplification. Every plan begins with a 7-day free trial. Ad spend, creator usage rights, account eligibility, and platform billing are separate.
Primary sources
Platform behavior changes. These official pages were checked 2026-08-05: