Multiple signals, one documented view
Codes can capture purchases without a click. Tracked links and UTMs can capture visits and attributed orders when identifiers persist. Affiliate platforms report eligible platform sales. Post-level evidence depends on platform data and matching rules. Each method has blind spots.
Make the attribution window explicit
A report is only interpretable when the team records its click or conversion window, timezone, order-status treatment, refunds, cancellations, currency handling, and deduplication rules. Voltr provides connected reporting; the methodology page documents how to evaluate it.
Separate attribution from incrementality
Attribution assigns observed credit under a rule. Incrementality estimates what happened because of an intervention. A dashboard can support attribution without proving a creator caused the full change in revenue.
Use evidence to decide the next action
Combine attributable revenue with content quality, product fit, relationship health, margin, sample cost, and paid performance. The purpose is not a perfect score; it is a clearer recruiting, retention, or amplification decision.