Creator commerce glossary

Clear terms for measurable creator work.

Creator commerce connects creator relationships to observable revenue and paid-media workflows. These definitions state the formula, platform boundary, or measurement limitation behind each term.

Definitions

Creator commerce terms

Measurement

Creator ROAS

Definition and calculation of creator return on ad spend.

Formula, inputs, and limitations

TikTok Shop

Product GMV Max

Definition of TikTok's GMV Max campaign type.

Automation, creative inputs, and reporting

Meta partnership ads

Definition of Meta partnership ads with creators.

Partner identity, authorization, and reporting

TikTok

TikTok Spark Ads

Definition of TikTok Spark Ads.

Authorization, workflow, and measurement

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