The Challenge
Before Voltr, WELD's creator program faced the same friction that stalls most DTC brands:
- Creator discovery and outreach was costly and time consuming: slow, inconsistent, and capped by founder time.
- Affiliate relationships and content were tracked across disconnected tools and spreadsheets.
- There was no reliable attribution tying creator content to actual Shopify revenue.
- Top-performing organic creator posts were not being amplified into paid ads, leaving the best content upside on the table.
The Results
Across the two month testing period:
| Metric | Result |
|---|---|
| Total revenue growth | 50%+ over 2 months |
| Highest revenue days ever | 8 record days set |
| Highest revenue month ever | 2 record months set |
| Creator attributed sales | 60% of attributed revenue |
| Active affiliates added | 500 |
Note: "50%+ revenue growth" is WELD's total figure. The Voltr-attributed rows isolate what the platform specifically drove, crediting Voltr for what it actually caused, not WELD's entire result.
What Voltr Did
In one connected system, Voltr ran WELD's entire creator program end to end: discovery, outreach, AI automation, attribution, and paid amplification.
Creator discovery and outreach
- Reached 500,000 creators in WELD's exact niche, matched by GMV and engagement.
- Sent 56,000 DMs and collab invites via AI-personalized outreach.
- Activated over 500 revenue-driving creators into the affiliate program.
- Tracked all 1,000 videos posted that mentioned WELD.
AI automated tasks
- Used Volt to run outreach and suggest creators in WELD's niche.
- Ran sample follow-ups and content-pending messages automatically. Instead of manually checking who posted, Volt did the heavy lifting.
- Auto-approved samples at set GMV thresholds.
Attribution and amplification
- Tracked creator-driven sales back to specific posts via Shopify attribution.
- Surfaced the highest converting content drivers and put them on automated payout retainers through Voltr.
- Amplified 45 posts into Meta ads with one click.
- Managed a GMV campaign to gross over $35,000 on TikTok Shop.
Overview
WELD is a protein energy drink brand with 18g protein, 200mg caffeine, and zero sugar, built for high-performing consumers. Like most DTC brands, WELD was running its creator program across multiple platforms: discovery took time, affiliates were managed across spreadsheets and Discord, and there was no clean line from a creator post to actual revenue.
Voltr is the creator commerce platform built to fix exactly that. It connects TikTok, Meta, and Shopify into one system that runs creator discovery, outreach, affiliate management, content tracking, and paid amplification of top posts.
Over a two month testing window, WELD grew revenue by more than 50%, posting its eight highest revenue days and its single highest revenue month on record.
In the Founder's Words
"I built Voltr because I needed it for my company WELD. Running it on my own brand, we hit our best revenue days ever and our highest month on record, over 50% growth in two months. I am not selling a tool I have not run myself."Jake Elbeery, Founder of Voltr and CMO of WELD
Why this matters for your brand
WELD's result is what happens when creator discovery, attribution, and paid amplification run as one system instead of five disconnected tools. Voltr connects TikTok, Meta, and Shopify into a single creator engine, with every sale tracked back to the post that drove it.
If you are running creators on TikTok Shop and Meta, Voltr can run the whole program for you.