Free playbook · by Jake Elbeery

The $1M
Run Rate
Playbook.

How we scaled a brand from zero to over a $1M run rate in under a year — using TikTok Shop, creators, and Meta ads. The exact system, in five parts.

Written by Jake Elbeery — founder of Voltr, built on WELD

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Week 1 lands in your inbox now — then Jake sends one new part each week, with homework.

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$1M+
Run rate, year one
500+
Creators activated
60%
Revenue from creators
01 What's inside

Five weeks.
One system.

01
The model
Why small brands can build with creators now: TikTok Shop supports affiliate commissions, connected signals can make more creator revenue observable, and approved content can become a TikTok Spark Ad or Meta creator ad.
The shiftWhy now
02
Finding sellers
Forget follower counts. The number that matters is GMV — actual dollars sold. How to find and qualify creators with evidence of selling, and build your first roster of twenty.
GMV ruleFirst 20
03
Outreach + samples
The short, specific message that actually gets replies (steal it), the follow-up cadence, and the two sample rules that saved us thousands in free product.
The templateSample rules
04
Ads that compound
Stop making ad creative. Promote the posts that already sold — Spark Ads on TikTok, creator ads with commission on Meta — with the entry, budget, and kill rules that keep it disciplined.
Spark adsCreator adsKill rule
05
The flywheel
Running all four pieces as one loop — find, activate, track, amplify — and the honest math on doing it by hand versus letting software run the shift nobody wants.
The loopHonest math
02 The receipts

Not theory.
A real brand's year.

WELD is a real energy drink brand — maybe the most competitive category on earth, against billion-dollar companies. No celebrity, no retail buyer, no ad agency. Eight all-time record revenue days. 120% growth in one two-month stretch. Sixty percent of tracked revenue from creators. This playbook is the system behind those numbers, including the parts that didn't work.

03 How it works

Start today.
Build it in five weeks.

Step 01

Week 1, instantly

Drop your email and Week 1 is in your inbox in about a minute. Each new part arrives in its own weekly email.

Step 02

One part a week

Jake walks you through the system one week at a time, with 15-minute homework — so you build it instead of skimming it.

Step 03

Reply to a real person

Every email comes from Jake's actual inbox. Hit reply with what you're building — he reads every one.

Keep exploring

Seasonal guidePlan a BFCM creator campaign Buyer's guideCompare creator commerce platforms Case studyRead the WELD operating case DefinitionsUse the creator commerce glossary

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